The brief laid out by the client indicated design was to create a brand identity for a land spacing company.

As the logo would be appearing mostly on commercial vehicles I wanted to create something instantly recognisable with bold colours that could be identified while the vehicle was moving past the observer at speed this allowing for the barand to promote themselves and have I higher engagement with potential customers. In order to achieve this designer I wished to use a fundamentals element that was present in most gardens, a tree fits well for this description, working from here I used fundamental shapes to depict a tree along with gradients to give the design some weight.