“Walk Safe In Winter” ad campaign

This project I was given a brief to make awareness of scouts being safe when exploring the Scottish highlands during winter. I was asked to design three posters that there to promote and give knowledge of the highlands to those taking the walks. I was also asked to design the packaging of a survival pack of those who are making the journey along with packaging for some of the items within the package. This brief was exciting as I quite like package designing and also promotional work for businesses and feel that it helped improve my skills and knowledge of designing this way.