The Highlander Express – JM
- Designer Jamie McManus
I was tasked with rebranding the iconic Caledonian sleeper train. I was to create a ‘holistic’ rebrand including a corporate ID & an A2 landscape city poster. The iconic service has a long heritage and a legacy of distinguished luxury. The services nickname is “The Deerstalker” this is something I had to keep in mind when coming up with my concepts. The rebrand was to be suitable for all the required applications, such as print & the poster design etc.