The brief was to create a brand identity for a given company called ‘Botanical Heaven’. In discussions with the client, the brand identity had to be “different” – not like the other floral designers that used flowers in their design. From the start of this brief, I decided to move away from the logo being too “busy”, so I decided on a minimalist style. The typefaces had to be sans-serif to achieve this minimalist design. The colour palette was not going to be the typical pink and green – though I did make pink and green copies of the design in the design process – instead, the colour palette was kept to two colours only and these were shades of purple and orange.