This project was a Brand Identity brief. The idea of this project was to establish a strong core of visual design elements to give the new brand a strong visual impact in terms of branding and promotional designs. The design aesthetic of the logo should be modern so that it appeals to the modern market and current trends as well as the target market of active young men who take care of the types of food and drink that they consume.

It was also important that the branding was consistent throughout all of the deliverables especially for a new company as it will help leave an impression on Motion’s potential customers. The designs should be eye-catching, memorable, and unique so customers can know exactly what it is – even at a glance or from a distance.