This was a self-directed project where we came up with our own brief. I came up with a cider brand named Newton, after Isaac Newton. I aimed to create a sleek, modern branding which would stand out on supermarket shelves while referencing the story of Newton’s discovery of gravity.

I was particularly inspired by craft beer and seltzer branding for this project, which inspired the use of bright, contrasting colours throughout this project. After completing this project, I noticed the tree is above the Newton logo, which could be seen as a nod to Isaac Newton sitting under the apple tree.