I had to create my own brief coming up with a company name and the objectives for this project. The objective was to create a complete branding and it needed to relate to the target market. I also had 8 areas of branding that had to be created. The chosen elements were, corporate identity elements, Advertising boards -banners promoting X2, poster, corporate stationary, Identity applied to carrier bag/t-shirt and leaflet. One of the parts of the project I most enjoyed was creating the logo. The curved line form the L and A of Luna is supposed to represent the period cup. Overall I was happy with the overall look and feel for the branding of Luna Cup.