For this graphic design  project I took an abstract approach, this was something I had not much experience in and was unsure about the effectiveness of it as well as being minimalistic. This placed even more importance on the typography, layout, hierarchy and color scheme. Good use of negative / white space was also required to work with the strong color palette and large fonts to create a nice overall balance to the design. The brand Id was colourful and professional looking, and I feel it would stand out against its main competitors.