- Designer Heidi Kenyon
For this project we were required to create a total rebranding of a company and could pick any deliverables as long as there were 8 in total; this company could either be already established or entirely made up. I chose Glasgow Club, a health & fitness club with various venues across Glasgow. Pictured here, are the posters which were created as a cohesive trio. The green & black colour palette reflected energy and created a sleek finish. I used a hexagon as the main shape throughout, as I was inspired by the shape of dumbbells during my research and felt this would be a great way to incorporate it whilst remaining visually pleasing. Photoshop was my most relied on tool for this, as I used a lot of masking and touch up techniques to be able to manipulate my images and make them appear like they were jumping out. This is one of my favourite projects as I feel that I addressed the brief well and represented the brand accurately.