- Designer Lewis Marchetti
The brief laid out was to re brand an existing organisation that I felt could use a
redesign , I chose fog quest as I believe in the charity as they provide clean drinking water to isolated communicates largely in south America.
There existing logo was in need of restructuring as it relied on an old serif typeface that was out of place for there mission, in order to rectify this I wanted to create a solid stand alone logo that would be instantly recognisable and not look out of place in any
Situation. In order to achieve this I wished to fuse the initials of the company into something that coalesced into a stand alone form. In order to link the finalised form to the fundamental purpose of the company [ water ] I wanted to use a gradient of colour that one would unconsciously link to clean water.