For this brief, I had to create three campaign posters and some package items for the Scouts ‘Walk Safe in Winter’ campaign. The style of this campaign was deliberately ‘two-dimensional, illustrative’ in its design. This was to make the posters and the deliverables look as though they were designed by the Scouts. The colour palette was chosen to reflect the colours of nature: brown, yellow, green, and blue. The typeface for the posters’ titles was chosen because of its rustic style.