The brief for this project was to create branding for the Alternative food bar, the branding was to be modern and fresh and appeal to professionals looking for something interesting to have at lunch. The brief stated that I could pick a theme of my choice for the food bar, I went down the route of rural Japan and the cuisine crafted and enjoyed there. The designs throughout the project are heavily influenced by rural Japan and Japanese culture. The logo that I created has Japanese script writing in it, which translated says “Alternative” It is a really nice interesting character and makes a good logo.